Catalogue creation is an invaluable act for creating a successful narrative of a publishing company. In conjunction with having a hold on the market by choosing the right books to publish, a capable publisher should also know how to present it.
Publishing houses around the world are putting a lot of effort in catalogue creation to stay in tune with the zeitgeist of the times. From acquiring a title that can sell to a marketing strategy that outdoes the competition, publishing houses are re-evaluating their overall model to accommodate meaningful changes.
Catalogue creation is an Art Form
According to Lucidpress, a design and brand templating platform, “Catalogs are one of the few types of direct mail people love to receive and read.” Which implies that a Catalogue is not just a menu card that showcases the offerings at a restaurant, but is also a value statement that tells people what they can gain before making any purchasing action.
Design your way to the heart of the customer
People apply lots of marketing blips and bloops to psychologically affect a lay customer into making purchasing actions. But world-class content combined with competent offering remains the best of strategy. Now, your content is obviously the first and foremost differentiating factor that governs the user engagement, but knowing how to present your product is a part of the game as well.
Know you best performers…
…as well as bestsellers.
Publishing Industry is replate with bizarre examples of even top publishers not being aware of their best books, let alone the entire catalogue. This apathy trickles down the food chain and becomes a part of the DNA of the entire business specturm. Numbers don’t lie, hence your bestseller list will always speak for itself, but until or unless you know your best products regardless of the sales, your confidence and conviction in your business will be not be intrinsic, and will only be market dependent.
You are in the business of books that carry intrisic value and affect the knowledge base of the society.
Know your Catalogue, Know your Customer
A competent publisher not just knows his or her company catalogue thoroughly but also understands the need of a lay reader. Therefore user engagement becomes of paramount interest. Provide an ample amount of space to a website visitor, and don’t burden them with flashy bestseller carousals. Chances are that a visitor on your website is already aware of your list of bestsellers. So don’t just give them what they already know. Instead, ask them about their interests and present your best books alongside the ever-present bestsellers.
Showcase Your Authors
Your authors are your real assets. It doesn’t matter whether you chose them or they chose you, what matters is that you get to present their works to society. If you put the human touch before your business, and present the list of your authors alongside your bestsellers, you’ll find a greater engagement not just with the customers but also with the authors. This way you won’t just be building your business but also be creating individual avenues in your authors who then become great products themselves.
Keep it Simple and Elegant
According to Pagination, “The aim of a catalog is for a range of available goods to be understood as quickly as possible and for it to be appreciated for its design. Thanks to these intrinsic qualities, catalogs are one of the most effective sales tools on the market.”
Your catalogue contributes towards building your brand image as much as your logo does. Therefore, a simple, easy to read, and and easy to navigate catalogue is of paramount importance.
Don’t confuse your customer, rather help them.
Make it Easy to Consult
Catalogues contain knowledge about knowledge. They are the ultimate reference point. It is the catalogue that makes a customer visit you over and over. Therefore to build trust around your brand, there is nothing in comparison to a well-grounded and easy-to-consult catalogue. You don’t need to go all flashy and invite a customer in just to inundate him or her with redundant information. What you need is an impeccably detailed catalogue with proper design functions.
Catalogue is evolutionary, not stationary
Lastly, never forget that your catalogue is your value statement. And like values, you have to contantly keep it in check and build upon it. Don’t just make it another dormant piece of data. Like this wonderfuly crafted dynamic catalogue by Rawat Publications.
Treat your Catalogue as the preamble to your entire value system.
Work on it, and let it work for you.