Though the traditional education industry remains largely unchallenged and continues to grow steadily, the online market of education too is heating up.
Online education is accompanying the internet as it penetrates deeper and deeper into Indian society. Millions of new users add to the already burgeoning Indian online community with each passing year. As people get their hands on smartphones, online education is getting its hold on the individuals who hold those devices.
A category-wise split shows how among Primary and Secondary Supplement Education, Reskilling and Online Certification, Test Preparation, Higher Education and Language and Casual Learning, it is the first two that generate the most revenue. Given the performances of these sectors and the untapped potential that waits to get unlocked in the remote internet-less places, the revenue generation models become of utmost importance.
In the current ecosystem, five revenue models are pursued by EdTech startups:
Students are encouraged to share content on the platform where they are charged on the basis of the consumption of the shared content.
Students are given a glimpse of the course and are charged for the full course.
Here, students are charged one time for the course subscribed.
Pay Per Module/Sessions
Duration of usage is count here where students also pay according to the number of modules accessed in that time period.
In tutor marketplace, tutors are charged commission as fee, when they agree to feature on any online platform to provide e-tuition.