In an increasing footprint on a global scale, it is the Primary Education that is going to drive the EdTech sector in India to new heights.
According to multiple reports emanating from the industry, Primary Education is going to carve out the biggest piece of the pie in the near future. Online education is growing by leaps and bounds. With a paid user base about to touch the 10 million mark, the industry has seen an all-encompassing growth based on many contributing factors.
While some of the EdTech startups are providing standardised offerings, like test preparation content and K-12 learning courses, the others are offering skill-based education, including some that bring on innovative and new models to the industry.
Primarily, the EdTech sector is divided into five categories which are growing very fast. These include primary and secondary supplement education, test preparation, reskilling and online certifications, higher education and language, and casual learning.
In the current Reskilling and online certification dominant market, it is the primary and subsequent education that is deemed to dominate the indusrty in the near and, given India’s demographics, far future. From 30% market share to a staggring near 40% in just 5 years, Primary and subsequent school education seems like a playground not just for kids but also for the EdTech players. A lot of runs to be scored there, a lot of shots to be fired on goal and a lot of dashes to be run in schools for the industry leaders and challengers, alike.
In an overall relay race of the indusrty, the first player needs to run the longest in the near future, while holding onto his or her baton tightly. The best part about this race is that there are no losers, but only winners. This piece of pie is going to get so bigger that the industry is going to need newer tech to tackle with it.